Southwire's 12 for Life - Motivating Students to Stay in School

The Problem

When 12 for Life began in 2007, 12 students graduated with high school diplomas and 10 with certificates. Since then, 27 went on to graduate in 2008, 54 graduated in 2009, 80 graduated in 2010, and over 100 graduated in 2011. We're proud to say we've far exceeded our goal of 175 high school graduates by 2013 with a total of 635 students earning high school diplomas.

While we can measure our results in numbers, we also acknowledge our graduates’ achievements and judge the success of our program in other ways:

Many students acknowledge they have matured and have experienced positive growth while participating in the 12 for Life program. Some have set – and achieved – life goals for the first time, a direct result of the self-confidence, skills, and training they gained in the program. Many have even chosen to continue their education at a technical college or university – something that, for many, was not even a consideration before they started the program.

Also, research continues to show that a business/school model is one that works for students at risk for dropping out of high school. According to Education Week, a report found that "career academies, drop-out prevention strategies that offer career-focused curricula, team teaching, and involvement from the business communities…significantly cut dropout rates of students at high risk of school failure."

In another example, at-risk high school juniors and seniors who attended class four days a week and worked at unpaid internships one day a week as part of a similar program, the Partnership at Las Vegas initiative, were "far less likely than the control group to drop out of school," according to Education Week.

It all adds up to a successful model that other businesses and school systems can – and should – use to improve graduation rates and improve the long-term earning capacity for the community

Dropping the Dropout Rate

We are actively reversing the dropout trend in Georgia. We've graduated 275 students in our first four years, far exceeding our goal of 175 High School Graduates by 2012. Learn more +

12 for Life Skills for Life

12 For Life is not a Vocational/Technical program. We focus on students rather than specific skills to ensure individuals have the work and life skills they need to succeed.
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12 for Life Skills for Life

Schools and private businesses committed to education & community can build sustainable programs. Doing the right thing pays for itself.
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A Paycheck and a Diploma

Students can succeed at School and Work without the compromise. Our students stay in school, earn money, and learn the skills employers look for.  Learn more +


Southwire Giving Back

Since the 1950's, Southwire has emphasized giving back to the community. 12 for Life is a natural extension of our outreach to improve our community.
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Getting Involved

12 for Life is a successful model for other businesses and schools. Find out how to improve graduation rates and impact long-term earning capacity for your entire community.
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