Southwire's 12 for Life - Motivating Students to Stay in School

The Problem

Because the high school dropout rate is a complicated problem, the solution requires the support of schools and businesses in each community. By using the 12 for Life model, schools and businesses use the strengths they already have to create partnerships that benefit the students and the community—no experience necessary.

School system personnel can partner with local businesses using the skill sets they already have as educators and administrators.

As educators, you already possess the necessary skills to help a student stay in school: you instruct, shape, and mentor students every day, helping them develop academically, socially, and personally. And if you partner with a business to develop your own 12 for Life program, there is a curriculum also already in place—12 for Life uses Georgia’s work-based cooperative education learning program and the diversified cooperative training component.

Corporate staff can partner with schools using the skill sets they already have as businesspeople and community leaders.

As business leaders, you can build on your core competencies to create a 12 for Life program: you already teach job skills, provide training and development, and create opportunities for your employees. When you partner with a school to develop your own 12 for Life program, you provide paid, part-time jobs while working closely with your partner school and a program coordinator—you don’t have to employ teachers or learn to develop a curriculum.

Together, we can build a sustainable cooperative education program that works.

Ask us how you can develop a successful, sustainable 12 for Life program in your community.

Dropping the Dropout Rate

We are actively reversing the dropout trend in Georgia. We've graduated 275 students in our first four years, far exceeding our goal of 175 High School Graduates by 2012. Learn more +

12 for Life Skills for Life

12 For Life is not a Vocational/Technical program. We focus on students rather than specific skills to ensure individuals have the work and life skills they need to succeed.
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12 for Life Skills for Life

Schools and private businesses committed to education & community can build sustainable programs. Doing the right thing pays for itself.
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A Paycheck and a Diploma

Students can succeed at School and Work without the compromise. Our students stay in school, earn money, and learn the skills employers look for.  Learn more +


Southwire Giving Back

Since the 1950's, Southwire has emphasized giving back to the community. 12 for Life is a natural extension of our outreach to improve our community.
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Getting Involved

12 for Life is a successful model for other businesses and schools. Find out how to improve graduation rates and impact long-term earning capacity for your entire community.
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